Jack Morton’s AI Fest
I was actively involved in Jack Morton's AI Fest: Choose Your Own Adventure, a 10-day digital festival designed to demystify generative AI and promote peer-to-peer learning across our global teams.
As part of the agency-wide AI steering committee, I contributed to strategizing how we integrate AI into our daily workflows to enhance creativity and efficiency. I also co-led two key sessions: one with our West Coast Executive Creative Director on leveraging AI in the brand experience industry, and another with our West Coast Creative Director and Digital Director, providing hands-on guidance on using Midjourney for creative processes.
All visuals I have generated for the sessions I have generated with AI - Midjourney.
The festival saw 96% global participation, a 60% net promoter score, and 94% of attendees found the sessions valuable in inspiring them to experiment with AI—showcasing the event’s success in fostering a culture of innovation within the agency.
AI In Context: Creative
AI Introducing: MidJourney
