I served as a Lead Creative Director for Clé de Peau Beauté’s House of Infinite Radiance, an immersive 3D virtual experience created to celebrate the brand’s 40th anniversary. Built for VIP clients and media across global markets, the activation invited guests to move through a series of interactive rooms spotlighting CPB’s skincare science, newly introduced global brand ambassadors, and the brand’s commitment to women’s education and empowerment.

Partnering with another Creative Director, I led the end-to-end creative direction, mapping the experience journey and defining the look and feel to ensure every moment felt unmistakably luxurious, intuitive, and on-brand. I also translated CPB’s technical product information and brand pillars into clear, consumer-facing storytelling, developing a coherent messaging framework that made complex skincare science feel effortless to understand across headlines, room narratives, interactive prompts, and gamified quizzes. Blending product education with playful participation and livestream content, the experience delivered a globally accessible, high-engagement brand moment that pushed prestige beauty into a new digital expression.