We converted the red carpet into an immersive runway, a guided arc that encouraged movement, pivots, and full-fit reveals. Spatial graphics and subtle wayfinding created natural “peak frames” for photography and social loops. The environment acted as both stage and system: talent flowed predictably; photographers hit consistent angles; social teams captured dynamic transitions.

High-interest arrivals (The Lakers, The Bucks, Timothee Chalamete, Bobby Flay, Ne-Yo, Julius Erving, Flava Flav) amplified the fashion-meets-basketball narrative, reinforcing the carpet as a show rather than a stop.