I served as one of the lead creative directors for the Clé de Peau Beauté House of Infinite Radiance virtual experience—an immersive, 3D digital activation celebrating the brand’s 40th anniversary. Designed for VIP customers and media across global markets, the experience invited guests to explore interactive rooms that spotlighted CPB’s skincare science, new global brand ambassadors, and its commitment to women’s education and empowerment.

Alongside another creative director, we led creative direction and mapped out the digital experience journey, look and feel, shaping a luxurious virtual environment that blended storytelling, product education, gamified quizzes, and livestream content. The result was a globally accessible, high-engagement brand moment that redefined what prestige beauty could look like in a digital world.