Adidas China
2020 CNY Dinner
2,300 internal employees annual celebration dinner
The annual internal celebration of the APAC Adidas’ corporate offices takes place every January. But 2020 was the biggest year yet with over 2,300 people from across the region to celebrate the past year.
Client
ADIDAS
Year
2020
Creative Concept: Adidas Arcade
All Adidas employees are key players to keeping the company in the winning game. They are the playmakers and the gamekeepers, and they bring in their A Game. They dare to play, and they play to win.
Experience
An e-gaming theme took centre stage in 2020, with the entire audience dressing up win their favorite costumes from Super Mario to League of Legends. The night included a stage performance by 40 of the Executive team, multiple department performances, celebrity appearances, photo opps, and a whole series of games with chances to win through a Digital lucky draw system.
