For Johnson & Johnson Vision’s 2022 Nexus of Innovation Tradeshow Experience, the challenge was to break through a cluttered convention floor and stand out during the brand’s largest product launch ever: ACUVUE® MAX. Rather than putting the product front and center, JJV chose to highlight its deeper value—supporting optometrists, enabling practice growth, and strengthening patient relationships. At the core of this experience was the Nexus, a motion-activated, touchless installation that allowed attendees to explore content based on their own interests and needs, turning every interaction into a personalized journey.

As part of the core creative team, I led the design and animation of the interactive digital sphere; managing how content responded to user movements and ensuring the storytelling was both seamless and dynamic. I also oversaw the creative direction and visual identity of the booth, aligning all touchpoints with the overarching brand message of “360 degrees of care.” This included mapping out the digital experience to reflect JJV’s commitment to being more than just a contact lens manufacturer.

The results spoke volumes:

• 314+ unique sessions within the Nexus sphere

• 9-minute average session duration

• 67% increase in lead generation YoY

• 706 leads captured, with 637 opting in for email follow-up

• 92% of attendees agreed JJV supports them beyond product

• Net Promoter Score of 60 (well above the healthcare average of 38)

• Over 11,000 organic social impressions and standout engagement across LinkedIn and Twitter

The Nexus experience successfully reframed JJV’s value in the eyes of healthcare professionals—transforming the tradeshow booth into a truly differentiated, brand-building platform